How to Incorporate the 2024 Pantone Colour of the Year Into Your Marketing Strategy

Marking its 25th year, Pantone's 'Colour of the Year' is an eagerly awaited announcement by creatives worldwide, given its profound impact on the realms of design, fashion, and retail.

The chosen Colour of the Year for 2024 is Peach Fuzz. This colour symbolises the 'desire to nurture ourselves and others; it's a velvety, gentle peach tone whose all-embracing spirit enriches mind, body, and soul.' 

It evokes a sense of kindness and conveys a message of caring, sharing, communication, and collaboration.

Pantone Colour Institute’s Executive Director, Leatrice Eiseman elaborates on the colour’s symbolism of closeness:

"In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless."

Our collection of Pantone-matched promotional merchandise can be matched to any Pantone shade, including Peach Fuzz! You can explore some of our favourite Pantone-matched products below.