Our ethos


We are a family run business; with an amazing team of dedicated individuals whose commitment shines through everything that we do. It’s important to us that our business, is supporting your business.

Our Mission

To increase brand awareness for our clients by providing sustainable and creative promotional merchandise that generates a truly positive and long-lasting impact!

Our Vision

To work professionally, respectfully and closely with all our stakeholders. Our aim is to show a return on investment by delivering results to our clients through responsibly sourced products that can support our environment whilst simultaneously raising your brand’s profile.

Our Core Values

Our shared values are the backbone of our company culture and how we aspire to do business every day through our stakeholders from our employees, our supplier partners, to our customers, and the community around us. As we continue to grow, we strive to ensure that our culture remains alive and well.


Our ethos Be courageous, creative, passionate and open-minded – It’s important to take risks and embrace your creativity. You’ll never truly make mistakes if you learn and grow from your actions, we’re just here to help guide you. You’re here because of your unique talents and the fire in your belly to do something well. It shines through in ways that raise the bar for us all.


Our ethos Satisfy and delight our customers – Our customers are the lifeblood of our business. We strive to exceed their expectations on every interaction, because your success is our success. Through your inspiration and determination, we will succeed!


Our ethos Practice win-win partnerships with our suppliers – We view our trade partners as allies in serving our customers. We treat them with respect, fairness and integrity – expecting the same in return. We’ve spent over 20 years building relationships with our suppliers which means that they are always there to help us, help you.


Our ethos Care about our environment – We appreciate how fast our world is changing and the importance of enhancing a sustainable future. Whether it be the way we responsibly source our products, the reduced carbon footprint we leave or ensuring a positive impact through our circular economy, our aim is to ensure that we are ultimately leaving the world a better place than how we found it.


Our ethos Focus on wellbeing – Our team are our heart and we embrace willingness to adapt and support courage when times are difficult to ensure mental and physical wellbeing. Feeling confident and having positive self-esteem are encouraged, not only in our words but also in our actions.


Our ethos Create fun and enjoy what we do – One way that we differ from other companies is that we’re not afraid to be a little different. One of the reasons why our company culture is so successful is because our atmosphere is fun and employees care about our business, their business!


Our ethos Be humble – Lastly, while we’ve grown tremendously as a company, we’ve learned to take nothing for granted. There’s always challenges that lie ahead and nothing in life is a certainty. It’s important to stay humble, carry ourselves with a quiet confidence, and treat others the same way we want to be treated, with respect!


Training

Training

As an Investors in People (Platinum status) employer, we love learning. Our team members are employed based on their positive attitude and potential, having great skills and experience also helps. Following a thorough induction, their continued industry training is endorsed by them achieving their BPMA TPM.

Their passion for the business is enhanced through continuous professional development relevant to their roles and they all regularly meet our suppliers, attend trade exhibitions to expand on their knowledge and benefit from Awaydays, training days and lots of challenges!

Training
On the Road to Success

On the Road to Success

On the Road to Success

With twenty years of hard work and growth, Angela and Alan have taken every opportunity presented to them to reinvest in the business. From moving to bigger office spaces and purchasing a warehouse to take our stock schemes to the next level, to client exhibitions and building a mobile show room to promote British and sustainable products to allow us to bring an exhibition and mobile learning to your doorstep!

Driving Our Industry

Driving Our Industry

Allwag Promotions are proud to be a Charter Status member of the British Promotional Merchandise Association. The BPMA is the professional body serving the promotional merchandise industry and are charged with ensuring members (both suppliers and distributors, like us) bring the foremost in professionalism, quality, product conformity, continuity of service and product, ethical and environmental values, financial security, trust and transparency.

We are also delighted to have joined the Independent Print Industries Association. The IPIA is a dynamic and forward thinking print industry association who are committed to supporting their members and helping them expanding their business horizons and grow using targeted member collaboration.
Our values naturally fall in line with the expectations and code of conduct of the BPMA and the IPIA.

We are in a unique position where we have 2 directors of Allwag who are current trade association presidents. Angela Wagstaff, our Director, currently serves as a Board Director and President of the BPMA and Graeme Smith is a former Chair of the BPMA and is the current president of the IPIA.

Driving Our Industry
Building the Future

Building the Future

Building the Future

We take our responsibility to the environment very seriously, and we do everything we can to ensure that our own carbon footprint is a low as possible (working toward neutral).

Our challenge is to help your organisation raise its profile through the use of merchandise that has been responsibly sourced using sustainable materials, production processes and delivery methods.

First and foremost, we are creating a grading system for all of our products which takes into account aspects of materials, printing methods, care for the community where the products are made and much more. We are doing the research and overhauling our catalogue to make sure that we are doing right by you, and right by our world.



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