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The Year 2020
As we begin to reflect on the year, we can all agree that 2020 has been no walk in the park. We've tackled many challenges over the last 12 months as a nation, with the Covid-19 pandemic being the hardest challenge of them all.
We've relied on the help and support of others to get through economic hardship and during times where many felt lonely and isolated, communities, families and employees came together to help one another. We clapped for our frontline heroes, spent more time getting to know our local shops and surprised our loved ones to show we were thinking of them.
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What Will Christmas Look Like This Year?
Our honest answer is we don't know. Will lockdown be extended into the festive period? Will we spend Christmas Day with loved ones?
These are two of many questions that are currently circulating, but one thing we know for sure is that we must not forget those that helped us throughout the year and stood by us when times were tough. We must show our appreciation in new exciting ways, in whatever shapes and sizes that may be.
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The Power of Corporate Gift-Giving
Receiving a gift is a powerful experience; it cements relationships and strengthens the bond between your business and those who help it to succeed. In fact, a study by Big Frog revealed that 63% of businesses attributed better customer relationships due to gift giving and 24% of gift-giving generated a lead or sale.
Gift-giving can also be a surprising and much-appreciated reward that can increase job satisfaction and employee retention as employees feel valued and respected.
Whether your gifting a customer or employee, choose gifts which are original and memorable, serve a need and have an immediate and practical use.
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How Does Corporate Gifting Look Different Around the Globe?
In the USA, corporate gifts are typically sent out during the holidays or after a business deal is agreed and is used to strengthen trust.
The Australian culture appreciates modesty in business dealings however, corporate gifts as tokens of appreciation are welcomed.
In Asia, it's important to make sure there is no hidden meaning behind a corporate gift as objects and colours have unique meanings in Asian culture. For example, the colour red symbolises luck, joy and happiness whereas gold represents wealth and riches.
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Will Your Gift-Giving Be Different This Year?
Every year excitement builds up to the office Christmas party; everyone looks forward to wearing their new Christmas outfit and finding out who had them for secret Santa.
Sadly, Christmas parties are almost certainly cancelled this year and although it may feel disheartening, it's an opportunity for new traditions to be created and enjoyed.
This year, we're here to help you say "thank you" in a different way. Whether you choose branded letterbox-friendly treats or branded tech and gadgets, make sure you keep morale up this winter and be remembered for valuing and appreciating your employees or customers.
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Which Gift is the Right Fit?
A few questions to consider include:
- Is the gift the right fit for the receiver?
- Is cost a major factor in your decision?
- What is the level of relationship with the customers or employee - long-time or new?
- Do you want plain stock, personalised or branded gifts?
- When is the perfect time to send out the gifts?
- Are there any other factors to consider - sustainability, disability awareness etc?
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Our Top Picks
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Whether you're saying 'thank you' to customers, rewarding employees or simply spreading a little festive cheer, our Winter Gift Guide has something for everyone.
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Enjoy 2 luxury Lindor truffles with our branded Christmas Cracker.
All paper and card in this product is sourced from responsibly managed forests.
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Let them dance to Mariah Carey in the kitchen with these foldable and lightweight headphones that can be used on any mobile phone, computer or laptop.
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Spoil your employees or customers with our luxury postal gift box filled with lots of delicious chocolate treats which can be branded.
Decorated with a thin golden ribbon and branded with a tag for extra brand exposure.
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Celebrate success in style this year with our versatile jade glass rectangle, which can be displayed vertically or horizontally with the aid of a chrome pin stand.
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Treat your employees or customers to this Bluetooth Speaker in ABS with LED light indication, to show your appreciation this Christmas.
Includes hands free call function.
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Help kick off the festive period by rewarding your employees or customers with our Joe & Seph's fun popcorn decoration!
Includes gourmet vegan popcorn with a satisfying crunch and the taste of salted caramel. Delicious!
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A truly thoughtful and sweet (pardon the pun) gift that can be enjoyed by all of the family this Christmas.
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View our Winter Gift Guide in full here
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There's plenty to choose from but if you can't find exactly what you're looking for, our team is on hand to help source the perfect solution to your needs.
Get in touch at [email protected] or 01245382600
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01245 382600
