Is it possible to make your events more sustainable?

Sustainability continues to be a key word in 2021, meaning that every commercial business, charity, university or government organisation is under the spotlight to improve their environmental practices. For many, events play a big part in the wider marketing strategy and we’ve taken a look at key changes you can make your events ‘greener’.

Where do you start?

As an event planner, it is your role to perfect every event you create, and now you are also responsible for making your events more sustainable.

How can you begin changing the way you organise your events?

What choices can you make to be more sustainable?

There are a variety of different areas you can make changes in, from venue locations to catering choices, as well as materials used in the overall event production. In order to know what to change, you need to know your current impact on the environment. You will also need to ensure all attendees and exhibitors are aware of this through your communications and ask them to consider their impact too.

Are ‘Eco Products’ more expensive?

One myth is that all sustainable and eco merchandise products are much more expensive that ‘traditional’ promotional merchandise. Although it is true that some have a slightly higher cost, it is not always the case. And if you consider purchasing UK Made merchandise and clothing, not only will you have much lower shipping and delivery charges, you are also helping towards the carbon footprint for your business.

You can even get the latest tech in sustainable and environmentally-friendly materials. In fact, some of the latest trends and tech developments come from eco products.

You can find some in our ‘Promotional Technology – Eco Collection’ here. 

Maximising brand presence and sponsorship opportunities at events

Giveaways are always a large part of live events, usually a bag full of small goodies that often get left behind or discarded after use. So what if you could offer your attendees something a little bit different, and something that will help towards their sustainability goals too?

When deciding what to include in a giveaway bag, ask yourself: What are the products made of? Would I use this again? Is this something I find useful enough to keep? There are also huge opportunities for increased revenue by getting your giveaways and goodie bag items sponsored. The fact there is a sustainable angle is a great selling point for your sponsorship packages.

Want some ideas for promotional merchandise which is sustainable, environmentally-friendly and great for the environment and your carbon footprint? Give our expert team a call on 01245 382600, or email [email protected]