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We are soon to welcome the Class of 2025 to Universities. An integral event in any new student’s calendar is Welcome Week! This is the perfect time to meet others, explore campus and have fun!
Typically lasting a week or two, fresher’s events allow students to learn about their university and understand how they can get involved with campus activities, clubs, and societies and work experience. | |
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An Instagram favourite is that picture of a fresher’s freebies! A great way to draw students and discuss campus opportunities is competitions and activities with branded merchandise! Whether this is giveaway merchandise in welcome packs students love to get involved with branded university merchandise. We are seeing a growing need for Universities and Student Unions to maintain this excitement whilst being sustainable and the specialist education team at Allwag spend a lot of time working with our clients on creating eco-friendly gifts and campaigns for their new students. | |
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| Students are a dominant age group when it comes to concern about the environment, with 91% of students being “fairly or very concerned” about climate change and 80% of students wanting their institution to be doing more on sustainable development (NUS). | |
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| With students showing a strong commitment to the environment and the future of the planet, it is important to showcase your University’s commitment to sustainability by providing eco-friendly branded merchandise. From UK Made to eco-friendly materials - our range of Fresher’s merchandise can tick all your boxes! | |
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Impact of Merchandise Among Students | |
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Promotional merchandise is one of the most effective forms of marketing to increase brand awareness. The statistics speak for themselves. Results from the BPMA’s recent consumer survey found that a staggering 80% of customers are likely to make recommendations to others about your brand after receiving branded promotional merchandise. In addition, 72% of consumers who receive promotional merchandise have an increased brand awareness. These results prove that branded merchandise is the perfect tool for engaging and connecting with new students.
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| If we look at successful merchandise gifts for Welcome Week there are two which stand out to us. | |
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| In 2017, the University of Hertfordshire started gifting new students with their #GoHerts branded hoodies. This popular university item of clothing is a hit with the students and is a great way to promote university spirit around campus. “A fashionable staple around campus” these hoodies have become a fixed gift now at the University every September! | |
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| Leicester based university, DMU understood their students’ environmental priorities by providing sustainable merchandise. The eco-friendly, free reusable mug was promoted to students to support the UN’s Sustainable Development Goals. The sustainable practice of reusing and refilling was incentivised with a 25p discount on drinks allowing the number of plastics on campus to be drastically reduced. | |
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| Why not go above students’ expectations with outstanding merchandise that’ll align with their sustainable values? | |
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| We have a fantastic range of eco-friendly, sustainable items, all of which can be branded with your University logo. We’ve handpicked 8 that we think would make perfect Freshers' Giveaways for 2022: | |
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Ideal to pack into a rucksack ahead of a busy day of studying and socialising, reusable bottles ensure students keep hydrated. We love this Mood Vacuum based on its quality and value for money. | 
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 | The Universal Tumbler is a popular product in our sustainable drinkware range as it’s UK Made.
Keeping drinks warm for up to two hours, students will love walking to lectures with a hot beverage. | |
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A sustainable merchandise product to get students around campus talking is our Desktop Garden. A useful eco-friendly product that brings nature to students’ homes. Available in a variety of offerings, the herb seed mix can be located in a communal kitchen to add a tasty finishing touch to student meals.
Brand these eco desktop gardens with a full colour label, laser engraving or a rotary screen print to maximise your branding and message. |
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 | Ecologie Unisex Hoodie Students love branded merchandise they can wear, so act upon this by giving out a popular, sustainable hoodie. The reclaimed material of regenerated cotton is made from 100% pre-consumer waste, making it an integral factor in closing the recycling loop. | |
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Jotting down notes is a daily task at university. Whether in lectures or for revision, sticky notes are a handy place to scribble down bright ideas.
This branded memo block of 50 grass seed paper sheets is a fitting addition to a student’s study set up. When planted in the soil after use, a meadow of wildflowers will bloom from the discarded seeded paper. This is a unique yet sustainable merchandise product that will be students will love to know more about. |  | |
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 | Another stationery necessity when studying is a handy notebook. This sustainable notebook has a kraft paper cover and recycled paper pages making it an eco-friendly notebook that’ll be a Fresher’s Fair must-have!
The notebook also supports Trees for Cities and with every 300 Kraft Notebooks sold, one tree will be planted. | |
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Branded Confectionery is a favourite item among students and will get them returning to Fresher’s Fair stands to receive their free sweet treat.
Our Eco Large Skittles Pouch is a great option for sustainable merchandise! Unlike traditional sweet packaging, this sustainably sourced packaging can be composted and recycled. Promote your brand whilst showcasing sustainability with a popular sweet snack.
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 | On the go most of the time, university students will need a versatile bag that can be used whilst at Fresher’s Fair to collect their sustainable goodies and for everyday uses like going to the supermarket and campus. The sustainable, recycled fabric used to produce this cotton tote bag is made from off cuts and waste cotton blend. Many students are working towards closing the loop by recycling and reusing, so this is a material credential they will be looking for! | |
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Has this inspired your giveaways for Freshers' or Welcome Week events? Our range of useful, sustainable merchandise will be sure to make a lasting impression among students on campus! For more product inspiration, click here. | |
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