Sustainable Promotional Merchandise Trend Predictions for 2024

In 2024, sustainability continues to be on a larger scale than ever before. With pressures from governments worldwide, organisations like the United Nations, and the environment itself, sustainability should be a crucial consideration for your brand for 2024 and beyond. 

Like any new year, 2024 is set to bring us new trends and that doesn’t just stop at fashion -sustainability trends are also on the rise. Here are our top three sustainability predictions for the new year, along with recommended products to help you stay on trend.

1. Reduce and Reuse

In 2021, the recycling rate for the UK indicated that the remaining waste (44.6%) ended up in landfills. Since not every material can be recycled, the reduce and reuse ethos is very important in reducing landfill waste.  Like the Zero Waste concept (read below), this mindset focuses on the purchase of higher-quality items that can be reused repeatedly, thereby reducing the demand for overconsumption of cheaper, lower-quality alternatives.

At Allwag we offer a wide range of high-quality branded merchandise products that your target audience can use to help them to reduce and reuse. They are made from high-quality materials which eliminate the need to over-consume and send items to landfill. 

2. Zero Waste

Aligned with the principles of reducing and reusing, zero waste corresponds to the ethos of minimising landfill waste. Embracing a zero-waste lifestyle involves avoiding products that generate waste and opting for refillable alternatives. As the Zero Waste movement gains momentum, refill stores are becoming more accessible in most towns and cities, with major retailers like Asda incorporating refill stations into their stores. 

Our branded product selection includes refillable items such as lunchboxes, bottles, and produce bags, effectively reducing the impact of single-use packaging on landfill waste. These branded merchandise items are perfect for using at refill station and for storing loose, package free produce. 

3. Traceability

Understanding the origins of your branded merchandise is essential for carbon tracking You need to be considering who made them, their country of origin, and the distance they've travelled. These tracking elements enable you to monitor the carbon footprint they've generated and the impact they've had on our planet.

If you are not sure where to start, we can offer you a range of products with traceability accessible, ensuring that when you use these promotional merchandise items, you understand their entire life cycle and impact. Our Impact AWARE™ range's data is public to track and validate the end-to-end impact of sustainable textiles from origin to consumer.

The awareness of sustainability is more prominent than ever, urging individuals and businesses alike to adopt eco-conscious practices. The trends of reduce and reuse, zero waste and traceability highlight the importance of making smart choices and being mindful of our impact on the environment. 

At Allwag, we're here to support this shift in thinking with our range of high-quality, eco-friendly products. Let's all work together in 2024 to make choices that help our planet thrive. Here's to a greener future for us all!