Social Impact Merchandise That Gives Back

In the third part of our social value blog series, we continue exploring how branded merchandise can be used as a force for good. This installment highlights more promotional products that deliver genuine social impact while supporting values-led branding.

As a certified B Corp, Allwag is committed to promoting socially driven merchandise with full transparency. Many of the products we supply go beyond environmental responsibility, helping to support people, communities and ethical supply chains in a meaningful, credible way. Learn more about our approach to responsibility and transparency on our sustainability page.

Choosing the right social value-led products for your brand

With so much sustainable branded merchandise, clothing and print products available, it can be challenging to know which options best support your brand values and messaging.

A strong starting point is matching products to the causes your organisation already supports. Whether your focus is on fair labour practices, ethical sourcing or reducing plastic waste, many promotional merchandise options can help communicate your commitment in a clear, authentic way. Explore our range of sustainable merchandise to see how different products align with different social and environmental goals.

In part three, we also highlight further product ranges that support social value by prioritising ethical sourcing, community impact and responsible production across their supply chains.

Stand4Socks

One of our many sustainable sock suppliers, Stand4Socks, is also a certified B Corp. They produce a range of bespoke, brandable socks that not only promote your brand but also give back.

For every pair of socks sold, another pair is donated to someone in need. Each month, socks purchased are matched with donation pairs, beginning the process of giving back.

Donation socks are made from durable, all-season materials and include anti-bacterial properties, helping to reduce the risk of infection where access to regular washing is limited.

To date, nearly 700,000 pairs of socks have been donated to people in need globally—an impact made possible through every purchase.

Traceable marine plastics

The Traceable Marine Plastic range shows how promotional merchandise can actively support environmental impact. Made using plastic recovered from UK waters and coastal areas, these products give new purpose to materials that would otherwise pollute marine environments.

By choosing merchandise made from traceable marine plastic, brands can start meaningful conversations around ocean conservation. Each product tells a clear story of waste recovery and reuse. Each product is made using plastic waste that can be traced back to the specific UK beach where it was recovered.

Manufactured at a solar-powered facility in Cornwall, the range offers full supply-chain traceability and a zero-waste production process. To extend the impact further, 5% of profits from all Traceable Marine Plastic products are donated to Surfers Against Sewage, supporting their vital work to protect the UK’s coastline.

Together, these products demonstrate how thoughtful material choices can turn everyday promotional items into tools for environmental impact.

Ocean Bottle

Ocean Bottle demonstrates how promotional merchandise can directly support ocean protection and community impact. Each bottle is designed to help prevent ocean-bound plastic from entering the ocean, turning waste into a valuable resource.

For every Ocean Bottle sold, the equivalent of 1,000 plastic bottles is collected before it can reach the ocean. This collection process also creates fair-income opportunities for waste collectors in coastal communities, supporting livelihoods while tackling plastic pollution at its source.

Ocean Bottle products are built to last and designed for reuse, helping reduce reliance on single-use plastics. Through its transparent impact model, Ocean Bottle shows how everyday branded merchandise can combine environmental responsibility with meaningful social value.

By choosing promotional merchandise with purpose, brands can align their values with impact and demonstrate that responsible branding goes beyond words.