When asked which tech gift would be their preferred gift, 56% of respondents chose Earbuds/ Headphones over a wireless charger, wireless speaker or any other tech gift**! Sales and statistics for the last few years have seen growth for personal audio to reach global sales of $35 billion (up to 2020) that’s a growth of 17% growth in units and over 55% growth in retail sales value! The sector is forecasted to grow to over 600 million units by 2024 or 76% of headphone sales*!
One of the products becoming increasingly popular is the “true wireless stereo” earbuds. They are small, discreet, lightweight, water resistant, comfortable, increasingly feature ANC (active noise cancelling) and all have a built in MIC for phone / video calls.
These types of features are making them the must have accessory for many people and especially those on the go or who just want to listen to music, exercise or of course, watch Netflix!
With a built-in battery in the storage and charge case, charging these earbuds is easy! It also provides more branding space to really get creative. Next generation and higher end models also feature wireless charging, opening up new accessories to charge your earbuds, such as wireless charging pads and charging stations.
Global sales are expected to rise over the next few years by 56% or around 292 million units and then equate to 51% of the total headphone / personal audio market*, making these the must-have promotional items this Winter!
One of features growing in popularity among these types of earbuds is Active Noise Cancelling (ANC). This feature has grown enormously during the last 18 months as we have all been working from home with sometimes lots of noise distractions. ANC actively cancels out background noise making watching movies, listening to music or engaging in a business call much clearer and quieter. This feature has grown 184% over the period and this growth has generally come from within the TWS earbud market.
The forecast growth of this feature is expected to be around an annual 40% over the years 2020-2024*. This Tech trend is now pushing many brands and factories to include this feature, proving that it is most loved!
The other Tech feature of higher spec earbuds is Voice Assistant software such as Alexa, Siri, and Google assistant. Earbuds with this feature allow the user to control their earbuds via voice commands. Some 37% of shipment during 2020 saw this feature included and is set to grow even further in 2021-22.
Whatever gift ideas you’re looking for this Winter, personal audio can’t be ignored. It is used by many and loved by all!
Get in touch to find out about even more branded tech gifts!
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