Top Tips For Choosing the Right Promotional Merchandise

Top Tip #1

Consider The Branding Area

The key reason for distributing merchandise is that is carries your logo or slogan. Therefore, it's important to consider how prominent you would like your logo to be, as every promotional merchandise product has a different branding area. A branding area refers to a particular section on a product which can be branded and can vary depending on the product category.

As branding areas vary from product to product, it's important to check your chosen products hold the right branding area for your needs before making your final decision. 

With every enquiry, we offer visuals of your shortlisted products so you're able to see how your logo will appear on selected items.

This free of charge service is a great way to bring your vision to life and moves your campaign one step closer towards becoming a reality.

Below is an example of a full branding area (left) and a centred branding area (right). 

Top Tip #2

Be Open To Different Branding Methods

From heat transfer to embroidery, there is a wide variety of branding methods available. Whilst some branding methods work better on certain products, such as laser engraving on glass and wooden products, the majority of promotional products offer a range of options. 

Depending on the complexity, your logo or design can influence the type of branding method used. For example, a logo which contains many colours will need to be printed via dye sublimation or a transfer, whereas a one-four spot colour print will be achieved using the pantone matching system.

Our experienced Account Managers are here to help and can assess your logo or design, advise on the best branding method and suggest appropriate products. 

Top Tip #3

Always Keep Your Deadlines In Mind 

If you have a strict deadline to follow for your campaign or project, make sure this is at the top of your priorities list and that you pay attention to any lead times, to ensure you're fully prepared.

Bespoke branding may take slightly longer to organise, as our Graphic Designers like to spend quality time with customers to make sure the final products and designs look their absolute best. However, if your deadline creeps up quickly, our fantastic Account Managers will be able to suggest realistic options that co-inside with your time requirements and will help take away the stress with accurate delivery dates. 

Top Tip #4

Don't Lose Sight Of Your Budget

Having an idea of the budget you will be allocated for this spend will enable you to be realistic about the options you can consider. Contemplating items outside of your budget parameters can waste time and give your unrealistic expectations.

As well as the size of your budget, it's important to consider how it's used; whether you're after a high quantity and lower cost, or high quality with a lower quantity. 

Advising our team of your available budget will enable our Account Managers to recommend affordable and cost effective solutions that please both your target audience and your finance team. 

Top Tip #5

Remember Your Target Audience 

It's important to always keep your target audience at the forefront of every decision, so that the promotional products suit their needs and has a meaningful impact. 

A few things to consider:

• Do you want to make an immediate impact or a long-lasting one? Which promotional products are suitable?
• What's the message you're trying to get across with your campaign? Which promotional products mirror this?
• Is your target audience eco-conscious? Which promotional products offer green credentials?

Our trusted team are at hand to suggest products that will compliment your target audience and communicate the right message.

Feel inspired and ready to begin your merchandise journey? We thought so!

Get in touch with our team of Account Managers, each who specialise in their own field including education, corporate, charities and public sector.

Contact us here!