Unleash the Power of Promotional Merchandise: Tips for Making your Brand Pop!

18/01/2024 12:47:32

We are switching up Popcorn Day with creativity! Instead of just pushing our fantastic, branded popcorn range, our Creative Team is spilling the beans, offering you expert tips on how to make your brand truly 'pop'!

And speaking of brands, let's get down to business – all branded merchandise needs eye-catching logos or artwork. That's why it's called 'branded' merchandise. With various printing areas and methods for each product, our top tips guarantee your artwork achieves maximum clarity every time.

1. Provide Vectored Assets


To produce promotional merchandise featuring your brand, we rely on using your brand assets to showcase your brand’s identity truly. This includes your logo or any artwork you wish to see on your selected promotional items. When providing these assets, you need to ensure they are sent to your dedicated Account Manager in a vector format. This eliminates any concerns about quality, ensuring seamless reproduction at any scale. When sending to us, please include all your logos, icons, infographics, and design elements, preferably in file formats such as AI, EPS, SVG, or PDF. Photographs are equally vital; please supply them at 300 dpi, precisely sized for their intended use.

No vector artwork? No problem! Our talented in-house design team can create it from scratch or skilfully redraw your existing artwork. 

2. Show Us Your Brand Guidelines


Brand guidelines are more than just a document; they are your brand's power tool! From Pantone matching to logo dimensions, they help guide every design move we make on your project and ensure consistency across all branded merchandise and touchpoints.

No brand guidelines or considering a rebrand? Our Creative Team here at Allwag is ready to give them a makeover or design a guide from scratch! Our Graphic Designers have successfully worked on numerous brand projects.


3. Understanding your Audience


For a successful marketing campaign, knowing your audience is key. They're the ones using your product or service, making it important to meet their needs. This understanding is equally vital when selecting the right artwork for your branded merchandise and clothing.

When discussing your project with your Account Manager, share insights about your target audience. These details are essential for creating a brief that guides our Creative Team in designing branded merchandise and clothing that not only resonates with your audience but also captivate them. It's a collaborative effort that ensures your merchandise isn't just loved but actively embraced by your customers!

Our Creative Team of skilled Graphic Designers and Creative Artists, are at the core of our in-house visuals, presentations, and design work. With a wealth of experience, they stand ready to start work on your next marketing campaign, whether it be visual mock-ups or a fresh design perspective.

Start your creative journey by reaching out to your dedicated Allwag Account Manager today. Contact us via email at [email protected] or give us a call at 01245 382600. 

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Allwag Announces B Corp Certification!

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