Allwag Announces Appointment of Graeme Smith as New Commercial Director

With more than 25 years’ experience in the industry, Graeme has extensive knowledge and experience, creative flair and passion for progressing sustainability. 

As Commercial Director, Graeme will be responsible for the development of new and existing client relationships, partnerships and their growth strategy. He will also oversee a range of strategies to enhance their existing service offering and future sustainable merchandise and print initiatives, in line with their company vision. 

Angela Wagstaff, Managing Director of Allwag Promotions comments: 
“Graeme has a fantastic reputation within both print and promo merchandise industries and will be instrumental in driving our vision for the future forward. More importantly, there is a really strong match with our values and culture, which has always been incredibly important to our business. Appointing Graeme to this new role demonstrates our commitment to developing our fabulous team and ambitions for future growth as he becomes an integral part of the business.”

Angela and Graeme have worked together over the years on the BPMA Board, being instrumental in creating the joint venture with Sourcing City to launch Merchandise World following the BPMA show at Silverstone. Graeme, has a passion for driving standards and drawing on his experience from his time in professional sport has worked alongside some of the worlds more prestigious brands in the sporting, healthcare and automotive sectors. 

Graeme Smith adds “I am thrilled to be joining Allwag Promotions. I look forward to collaborating with the talented team to drive strategic growth. I have long admired the Allwag culture and their commitment to the environment, creativity, and customer satisfaction which for me sets them apart. I look forward to sharing my knowledge and experience as well as learning new ways of working to the benefit of our clients”